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Conflicts of Traditional Norms in the Packaging of Ikom Monolith for Tourism in Cross River State
Onah Gabriel Owojoku,
Ajoma Simon Okwoche,
Anunobi Helen Nwando,
Tawo Alfred Oyong
Issue:
Volume 5, Issue 1, June 2021
Pages:
1-5
Received:
20 January 2021
Accepted:
28 January 2021
Published:
26 February 2021
Abstract: The Ikom Monoliths represent one of the masterpieces of Nigerian Arts and a perfect tourism Showcase for tourists. Unfortunately, some locals or Tour Guides have continuously or erroneously projected the monoliths according to their subjective mythological beliefs as warriors, deities, or gods of Stone with powers to cure ailments like barrenness, epilepsy, and madness. This subjective point of view is neither scientific nor marketable to critical global minds. Rather, the Monoliths should be promoted or marketed as efforts of early settlers with astronomical awareness and capability for iron works and Artistry as depictions of these stone works range from noteworthy effigies or representations of village beauties, cultural emissaries, gifted farmers, shrewd hunters, wise chiefs and prominent dignitaries and positional astronomy. Furthermore, the astronomical angle when verified can make it an exciting visit for adventure Tourists. As a Tour Guide, the content of the packaging can make or mar a Cultural Product depending on the information you set out to transmit or dish out to your Regular and Potential Tourists. This paper intends to highlight the beliefs or myths that have either rebuffed or attracted Tourists, or Researchers, and the curious public to the Ikom Monoliths.
Abstract: The Ikom Monoliths represent one of the masterpieces of Nigerian Arts and a perfect tourism Showcase for tourists. Unfortunately, some locals or Tour Guides have continuously or erroneously projected the monoliths according to their subjective mythological beliefs as warriors, deities, or gods of Stone with powers to cure ailments like barrenness, ...
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The Effect of Franchise SERVQUAL on the Pre & Post Opening Satisfaction and the Business Performance
Moon-hwan Hwang,
Chun-bong Cho,
Ji-eun Kim
Issue:
Volume 5, Issue 1, June 2021
Pages:
6-14
Received:
24 February 2021
Accepted:
22 March 2021
Published:
1 April 2021
Abstract: This study is designed to examine the effect of franchise SERVQUAL on business satisfaction and business performance, and examined previous studies, herewith designed research model based on it. In order to select a brand before starting a business, business owners who run a franchise restaurant were investigated the factors that were important to them and the satisfaction level after the business proceeds. By analyzing how satisfaction with the business affects business performance, it aims to provide implications for the criteria for efficient brand selection to prospective entrepreneurs who wish to start a business as a franchise in the future. The questionnaire survey was conducted on business owners running chicken franchises in all areas of Seoul. A frequency analysis was conducted to analyze the demographic characteristics of the survey subjects. Factor analysis and reliability analysis were performed to verify the validity and reliability of the measurement tool, and the hypothesis was verified through multiple regression analysis. The detailed research results are as follows. First, franchise SERVQUAL was found to have a significant effect on satisfaction before and after opening. Second, it was found that satisfaction before and after franchise opening had a significant effect on market performance and contract renewal performance. If the franchise outlet operators are satisfied with the SERVQUAL components such as responsiveness, assurance, empathy, convenience, reliability, quality of materials and information system before or after opening, it is possible to predict that sales will increase and opportunities for renewal will increase. This is meaningful in presenting comprehensive business performance improvement plans to prospective entrepreneurs and headquarter business associates who choose a franchise business in the future.
Abstract: This study is designed to examine the effect of franchise SERVQUAL on business satisfaction and business performance, and examined previous studies, herewith designed research model based on it. In order to select a brand before starting a business, business owners who run a franchise restaurant were investigated the factors that were important to ...
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Research Article
Threats and Opportunities of the COVID-19 on Tourism Industry in Sri Lanka and South Asian Region
Upul Jayapriya Senanayake*
Issue:
Volume 5, Issue 1, June 2021
Pages:
15-20
Received:
6 February 2021
Accepted:
13 April 2021
Published:
23 April 2021
DOI:
10.11648/j.ijhtm.20210501.13
Downloads:
Views:
Abstract: COVID-19 Global pandemic has now brought the entire socio-economic structures in to a standstill state all over the world. It has already challenged the global operations of several business sectors. Time has come to rethink how to recover and regain of the economy, employment and business functions with a fresh beginning in most of the worsened economic sectors. South Asia (Bangladesh, Bhutan, India, Pakistan, Nepal, Sri Lanka; Afghanistan and the Maldives) with a population of 1.8 billion has been severely affected by the COVID-19 pandemic due to poor public health infrastructure, pervasive informality and poor coverage of social protection. The key sectors such as MSMEs, tourism and labour-intensive exports such as readymade garments have been most adversely impacted, leading to loss of jobs for the millions of people in the sub-region. The economic growth has come to a grinding halt and the threat of rising incidence of poverty, hunger and inequality is real. This sudden fall in tourism industry have created severe economic and social consequences within and beyond tourism in the region. Sri Lanka is a country with open economy, has hit badly under this circumstances, in particularly the Sri Lankan export market. Sri Lankan Rupee is depreciating and U.S Dollar has increased to Rs.197/= by January 2021. Total export of Sri Lanka in 2019 was $16.14Bn which comprised $11.94Bn from Merchandise exports and $4.2Bn from service sector. The services sector revenue generation was mainly from the tourism industry which amounts to $3.6Bn during 2019. However this was 18% drop compares to previous year which was $4.2Bn in 2018, following the Easter Sunday attack in April 2019. As a result of COVID-19 global pandemic outbreaks, many countries imposed travel restrictions and locked down no of cities/countries. Sri Lankan government imposed Island wide curfew on 20th March 2020 resulting tourism industry dropped to the bottom while crippling the Sri Lankan economy. For Sri Lanka, tourism sector’s contribution towards countries development is been quite considerable. This paper discuss the present situation, how to recapture the tourism market and to create new opportunities for future growth in this foreign currency earning very important sector in Sri Lanka as well as in South Asian Region.
Abstract: COVID-19 Global pandemic has now brought the entire socio-economic structures in to a standstill state all over the world. It has already challenged the global operations of several business sectors. Time has come to rethink how to recover and regain of the economy, employment and business functions with a fresh beginning in most of the worsened ec...
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Recovery After the Covid-19 Pandemic: The Case of Peruvian Tourism
Issue:
Volume 5, Issue 1, June 2021
Pages:
21-26
Received:
16 April 2021
Accepted:
5 May 2021
Published:
27 May 2021
Abstract: The situation Peru is facing with the global COVID-19 pandemic and the economic recession during this 2020 constitutes the worst crisis over the last 100 years. This economic recession has not happened since the crisis of 1980. GPD may decline by 15% this year. Also, the perspective on global economy is terrible and a sharp contraction of global GDP is expected. On the other hand, the period between 2020 and 2021 will be considered as years of economic development lost. Specifically, receptive tourism in Peru is in danger of extinction because of the pandemic. Activity in the tourism market, which gives employment to 1.4 million people who are mainly women, is in total collapse. This article aims to make a proposal to help tourism sales recover their position as the most important section of service exports in Peru. The proposal is intended to encourage a non-traditional form of tourism in the tropical coast of the north of the country that should complement the traditional archeological tourism. The conclusions make emphasis on the fact that, at present, Peru is not exploiting its historical richness or using its comparative advantage in tourism, which could become a leading sector of domestic economy. Finally, our thesis is based on the notion that, from 2021 onwards, the recovery of the Peruvian economy must necessarily be based on exploiting the recovery of external demand rather than putting our trust in domestic demand growth.
Abstract: The situation Peru is facing with the global COVID-19 pandemic and the economic recession during this 2020 constitutes the worst crisis over the last 100 years. This economic recession has not happened since the crisis of 1980. GPD may decline by 15% this year. Also, the perspective on global economy is terrible and a sharp contraction of global GD...
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