2021, Volume 5
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Volume 5 , Issue 2 , December 2021 , Pages: 27 - 36
Exploring Indigenous Knowledge and Value Chain for Cultural Tourism Initiatives: Tourist Destination Hosts in Arusha, Tanzania
Daud Ng’ida Mollel, Department of Business Management and Administration Studies, Faculty of Commerce and Business Studies, St. John’s University, Dodoma, Tanzania
Gladness Lucas Kotoroi, Department of Reader Services, Directorate of Library and Technical Services of Mzumbe University, Morogoro, Tanzania
Received: May 8, 2021;       Accepted: Jun. 19, 2021;       Published: Aug. 19, 2021
DOI: 10.11648/j.ijhtm.20210502.11        View        Downloads  
This study aimed to instil indigenous knowledge and creativity through value chain analysis among cultural tourism initiatives (CTIs) for communities located at close proximity to protected areas in ArushaTanzania. Arusha is the main tourist destination in Tanzania with a possibility to get rich mix in information in CTIs. A cross sectional survey design was used. The basic population was cultural practitioners. Multi-stage, probability, purposive and snow ball sampling techniques were employed. Based on tourism sustainability notion, that is if destination hosts are actively involved and directly benefit in tourism activities, they will have justifiable reasons to conserve tourism resources. Information was gathered from a sample of 210 respondents using both primary and secondary data sources which were analyzed using interdependency multivariate analytical techniques. Despite the fact that there were no clear entrepreneurial traits within the value chains, it was revealed that cultural tourism initiatives CTIs have abundance of natural and cultural heritage that can provide unique experiences to tourists. The majority depend on individual motivation, perspective and are owned by fewer individuals based on family, development partners and local government authorities, depend on inconsistent membership which led to suspicion whether majority of local communities can benefit at the destinations.
Value Chain, Entrepreneurial Intensity, Cultural Tourism
To cite this article
Daud Ng’ida Mollel, Gladness Lucas Kotoroi, Exploring Indigenous Knowledge and Value Chain for Cultural Tourism Initiatives: Tourist Destination Hosts in Arusha, Tanzania, International Journal of Hospitality & Tourism Management. Vol. 5, No. 2, 2021, pp. 27-36. doi: 10.11648/j.ijhtm.20210502.11
Copyright © 2021 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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