Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico

Zulema Córdova Ruiz; Loreto María Bravo Zanoguera; Sósima Carrillo; Ana Cecilia Bustamante Valenzuela; Sofía Lizzett Reyes Ayala; Lourdes Patricia Escobar Pérez

doi:doi:10.11648/j.sjbm.20140205.11

Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico

Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, Lourdes Patricia Escobar Pérez

Published in Science Journal of Business and Management (Volume 2, Issue 5)

Received: 10 September 2014 Accepted: 5 October 2014 Published: 20 October 2014

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Abstract

Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.

Published in	Science Journal of Business and Management (Volume 2, Issue 5)
DOI	10.11648/j.sjbm.20140205.11
Page(s)	116-122
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Strategic Planning, Strategy, Family Business, Chinese Community

References

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[4]	Basco, J.T. (2006). La Investigación En La Empresa Familiar: Un Debate Sobre La Existencia De Un Campo Independiente. Investigaciones Europeas en Dirección y Economía de la Empresa, 12(1), 33-54.
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[21]	Lozano, O. Niebla, J., Cisneros, L. y De la Rosa, A. (2011). Metodología y estudio de la empresa Familiar. México: Grupo Editorial HESS, S.A. DE C.V. ISBN: 978-607-9011-09-3
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APA Style

Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, et al. (2014). Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Science Journal of Business and Management, 2(5), 116-122. https://doi.org/10.11648/j.sjbm.20140205.11

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ACS Style

Zulema Córdova Ruiz; Loreto María Bravo Zanoguera; Sósima Carrillo; Ana Cecilia Bustamante Valenzuela; Sofía Lizzett Reyes Ayala, et al. Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Sci. J. Bus. Manag. 2014, 2(5), 116-122. doi: 10.11648/j.sjbm.20140205.11

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AMA Style

Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, et al. Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Sci J Bus Manag. 2014;2(5):116-122. doi: 10.11648/j.sjbm.20140205.11

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@article{10.11648/j.sjbm.20140205.11,
  author = {Zulema Córdova Ruiz and Loreto María Bravo Zanoguera and Sósima Carrillo and Ana Cecilia Bustamante Valenzuela and Sofía Lizzett Reyes Ayala and Lourdes Patricia Escobar Pérez},
  title = {Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico},
  journal = {Science Journal of Business and Management},
  volume = {2},
  number = {5},
  pages = {116-122},
  doi = {10.11648/j.sjbm.20140205.11},
  url = {https://doi.org/10.11648/j.sjbm.20140205.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20140205.11},
  abstract = {Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.},
 year = {2014}
}

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TY  - JOUR
T1  - Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico
AU  - Zulema Córdova Ruiz
AU  - Loreto María Bravo Zanoguera
AU  - Sósima Carrillo
AU  - Ana Cecilia Bustamante Valenzuela
AU  - Sofía Lizzett Reyes Ayala
AU  - Lourdes Patricia Escobar Pérez
Y1  - 2014/10/20
PY  - 2014
N1  - https://doi.org/10.11648/j.sjbm.20140205.11
DO  - 10.11648/j.sjbm.20140205.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 116
EP  - 122
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20140205.11
AB  - Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.
VL  - 2
IS  - 5
ER  -

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Author Information

Zulema Córdova Ruiz

Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico
Loreto María Bravo Zanoguera

Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Sósima Carrillo

Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Ana Cecilia Bustamante Valenzuela

Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Sofía Lizzett Reyes Ayala

Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico
Lourdes Patricia Escobar Pérez

Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico

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APA Style

Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, et al. (2014). Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Science Journal of Business and Management, 2(5), 116-122. https://doi.org/10.11648/j.sjbm.20140205.11

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ACS Style

Zulema Córdova Ruiz; Loreto María Bravo Zanoguera; Sósima Carrillo; Ana Cecilia Bustamante Valenzuela; Sofía Lizzett Reyes Ayala, et al. Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Sci. J. Bus. Manag. 2014, 2(5), 116-122. doi: 10.11648/j.sjbm.20140205.11

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AMA Style

Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, et al. Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico. Sci J Bus Manag. 2014;2(5):116-122. doi: 10.11648/j.sjbm.20140205.11

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@article{10.11648/j.sjbm.20140205.11,
  author = {Zulema Córdova Ruiz and Loreto María Bravo Zanoguera and Sósima Carrillo and Ana Cecilia Bustamante Valenzuela and Sofía Lizzett Reyes Ayala and Lourdes Patricia Escobar Pérez},
  title = {Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico},
  journal = {Science Journal of Business and Management},
  volume = {2},
  number = {5},
  pages = {116-122},
  doi = {10.11648/j.sjbm.20140205.11},
  url = {https://doi.org/10.11648/j.sjbm.20140205.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20140205.11},
  abstract = {Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.},
 year = {2014}
}

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TY  - JOUR
T1  - Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico
AU  - Zulema Córdova Ruiz
AU  - Loreto María Bravo Zanoguera
AU  - Sósima Carrillo
AU  - Ana Cecilia Bustamante Valenzuela
AU  - Sofía Lizzett Reyes Ayala
AU  - Lourdes Patricia Escobar Pérez
Y1  - 2014/10/20
PY  - 2014
N1  - https://doi.org/10.11648/j.sjbm.20140205.11
DO  - 10.11648/j.sjbm.20140205.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 116
EP  - 122
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20140205.11
AB  - Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.
VL  - 2
IS  - 5
ER  -

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