The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty

Song Sun-Young; Cha Gil-Soo

doi:doi:10.11648/j.ijhtm.20230701.14

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The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty

Song Sun-Young, Cha Gil-Soo

Published in International Journal of Hospitality & Tourism Management (Volume 7, Issue 1)

Received: 1 April 2023 Accepted: 18 April 2023 Published: 10 May 2023

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Abstract

This study examined the Impact of restorative servicescape perceived by casino integrated resort visitors on place attachment and place loyalty, and the effect of place attachment in the relationship between restorative servicescape and place loyalty. Through this research, the aim is to explore ways to effectively create a service environment for casino businesses and to establish efficient place marketing strategies that can provide a differentiated and competitive advantage. First, a preliminary investigation was conducted to examine the concepts and characteristics of the study subjects, and a questionnaire based on these findings was used. To increase the validity of the questionnaire in this study and to select a sample with a high understanding of the concept of casino integrated resorts, face-to-face offline research was conducted targeting employees in the management sector of Paradise City Casino Integrated Resort in Yeongjongdo, Incheon. Among them, visitors who were over 20 years old and had visited overseas casino integrated resorts such as Macao, Philippines, Singapore, Vietnam, and Las Vegas within the past two years were selected as the sample. A total of 410 questionnaires were distributed and collected from July 3, 2020, to August 11, 2020. Out of the 410 collected questionnaires, only 374 valid questionnaires were used, excluding 36 that showed inaccurate or insincere tendencies. Empirical analysis was conducted using SPSS 23.0, AMOS 23.0, structural equation modeling, and Sobel’s Z test. The study results revealed that the restorative servicescape perceived by casino integrated resort visitors significantly influenced both place attachment and place loyalty. Visitors’ place attachment had a positive and significant impact on place loyalty, and place attachment was found to serve as a partial mediator in the relationship between restorative servicescape and place loyalty. Based on the research findings, the academic and practical implications of this study were presented, along with the study’s limitations and suggestions for future research.

Published in	International Journal of Hospitality & Tourism Management (Volume 7, Issue 1)
DOI	10.11648/j.ijhtm.20230701.14
Page(s)	24-36
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Casino Integrated Resort, Restorative Servicescape, Place Attachment, Place Loyalty

References

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Song Sun-Young, Cha Gil-Soo. (2023). The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. International Journal of Hospitality & Tourism Management, 7(1), 24-36. https://doi.org/10.11648/j.ijhtm.20230701.14

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Song Sun-Young; Cha Gil-Soo. The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. Int. J. Hosp. Tour. Manag. 2023, 7(1), 24-36. doi: 10.11648/j.ijhtm.20230701.14

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Song Sun-Young, Cha Gil-Soo. The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. Int J Hosp Tour Manag. 2023;7(1):24-36. doi: 10.11648/j.ijhtm.20230701.14

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@article{10.11648/j.ijhtm.20230701.14,
  author = {Song Sun-Young and Cha Gil-Soo},
  title = {The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {7},
  number = {1},
  pages = {24-36},
  doi = {10.11648/j.ijhtm.20230701.14},
  url = {https://doi.org/10.11648/j.ijhtm.20230701.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20230701.14},
  abstract = {This study examined the Impact of restorative servicescape perceived by casino integrated resort visitors on place attachment and place loyalty, and the effect of place attachment in the relationship between restorative servicescape and place loyalty. Through this research, the aim is to explore ways to effectively create a service environment for casino businesses and to establish efficient place marketing strategies that can provide a differentiated and competitive advantage. First, a preliminary investigation was conducted to examine the concepts and characteristics of the study subjects, and a questionnaire based on these findings was used. To increase the validity of the questionnaire in this study and to select a sample with a high understanding of the concept of casino integrated resorts, face-to-face offline research was conducted targeting employees in the management sector of Paradise City Casino Integrated Resort in Yeongjongdo, Incheon. Among them, visitors who were over 20 years old and had visited overseas casino integrated resorts such as Macao, Philippines, Singapore, Vietnam, and Las Vegas within the past two years were selected as the sample. A total of 410 questionnaires were distributed and collected from July 3, 2020, to August 11, 2020. Out of the 410 collected questionnaires, only 374 valid questionnaires were used, excluding 36 that showed inaccurate or insincere tendencies. Empirical analysis was conducted using SPSS 23.0, AMOS 23.0, structural equation modeling, and Sobel’s Z test. The study results revealed that the restorative servicescape perceived by casino integrated resort visitors significantly influenced both place attachment and place loyalty. Visitors’ place attachment had a positive and significant impact on place loyalty, and place attachment was found to serve as a partial mediator in the relationship between restorative servicescape and place loyalty. Based on the research findings, the academic and practical implications of this study were presented, along with the study’s limitations and suggestions for future research.},
 year = {2023}
}

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AU  - Song Sun-Young
AU  - Cha Gil-Soo
Y1  - 2023/05/10
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N1  - https://doi.org/10.11648/j.ijhtm.20230701.14
DO  - 10.11648/j.ijhtm.20230701.14
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
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AB  - This study examined the Impact of restorative servicescape perceived by casino integrated resort visitors on place attachment and place loyalty, and the effect of place attachment in the relationship between restorative servicescape and place loyalty. Through this research, the aim is to explore ways to effectively create a service environment for casino businesses and to establish efficient place marketing strategies that can provide a differentiated and competitive advantage. First, a preliminary investigation was conducted to examine the concepts and characteristics of the study subjects, and a questionnaire based on these findings was used. To increase the validity of the questionnaire in this study and to select a sample with a high understanding of the concept of casino integrated resorts, face-to-face offline research was conducted targeting employees in the management sector of Paradise City Casino Integrated Resort in Yeongjongdo, Incheon. Among them, visitors who were over 20 years old and had visited overseas casino integrated resorts such as Macao, Philippines, Singapore, Vietnam, and Las Vegas within the past two years were selected as the sample. A total of 410 questionnaires were distributed and collected from July 3, 2020, to August 11, 2020. Out of the 410 collected questionnaires, only 374 valid questionnaires were used, excluding 36 that showed inaccurate or insincere tendencies. Empirical analysis was conducted using SPSS 23.0, AMOS 23.0, structural equation modeling, and Sobel’s Z test. The study results revealed that the restorative servicescape perceived by casino integrated resort visitors significantly influenced both place attachment and place loyalty. Visitors’ place attachment had a positive and significant impact on place loyalty, and place attachment was found to serve as a partial mediator in the relationship between restorative servicescape and place loyalty. Based on the research findings, the academic and practical implications of this study were presented, along with the study’s limitations and suggestions for future research.
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Song Sun-Young

Department of Hotel Management, Kyonggi University, Seoul, Republic of Korea
Cha Gil-Soo

Department of Hotel Management, Kyonggi University, Seoul, Republic of Korea

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Song Sun-Young, Cha Gil-Soo. (2023). The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. International Journal of Hospitality & Tourism Management, 7(1), 24-36. https://doi.org/10.11648/j.ijhtm.20230701.14

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Song Sun-Young; Cha Gil-Soo. The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. Int. J. Hosp. Tour. Manag. 2023, 7(1), 24-36. doi: 10.11648/j.ijhtm.20230701.14

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Song Sun-Young, Cha Gil-Soo. The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty. Int J Hosp Tour Manag. 2023;7(1):24-36. doi: 10.11648/j.ijhtm.20230701.14

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@article{10.11648/j.ijhtm.20230701.14,
  author = {Song Sun-Young and Cha Gil-Soo},
  title = {The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {7},
  number = {1},
  pages = {24-36},
  doi = {10.11648/j.ijhtm.20230701.14},
  url = {https://doi.org/10.11648/j.ijhtm.20230701.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20230701.14},
  abstract = {This study examined the Impact of restorative servicescape perceived by casino integrated resort visitors on place attachment and place loyalty, and the effect of place attachment in the relationship between restorative servicescape and place loyalty. Through this research, the aim is to explore ways to effectively create a service environment for casino businesses and to establish efficient place marketing strategies that can provide a differentiated and competitive advantage. First, a preliminary investigation was conducted to examine the concepts and characteristics of the study subjects, and a questionnaire based on these findings was used. To increase the validity of the questionnaire in this study and to select a sample with a high understanding of the concept of casino integrated resorts, face-to-face offline research was conducted targeting employees in the management sector of Paradise City Casino Integrated Resort in Yeongjongdo, Incheon. Among them, visitors who were over 20 years old and had visited overseas casino integrated resorts such as Macao, Philippines, Singapore, Vietnam, and Las Vegas within the past two years were selected as the sample. A total of 410 questionnaires were distributed and collected from July 3, 2020, to August 11, 2020. Out of the 410 collected questionnaires, only 374 valid questionnaires were used, excluding 36 that showed inaccurate or insincere tendencies. Empirical analysis was conducted using SPSS 23.0, AMOS 23.0, structural equation modeling, and Sobel’s Z test. The study results revealed that the restorative servicescape perceived by casino integrated resort visitors significantly influenced both place attachment and place loyalty. Visitors’ place attachment had a positive and significant impact on place loyalty, and place attachment was found to serve as a partial mediator in the relationship between restorative servicescape and place loyalty. Based on the research findings, the academic and practical implications of this study were presented, along with the study’s limitations and suggestions for future research.},
 year = {2023}
}

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TY  - JOUR
T1  - The Effect of Restorative Servicescape Perceived by Casino Integrated Resort Visitors on Place Attachment and Place Loyalty
AU  - Song Sun-Young
AU  - Cha Gil-Soo
Y1  - 2023/05/10
PY  - 2023
N1  - https://doi.org/10.11648/j.ijhtm.20230701.14
DO  - 10.11648/j.ijhtm.20230701.14
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
SP  - 24
EP  - 36
PB  - Science Publishing Group
SN  - 2640-1800
UR  - https://doi.org/10.11648/j.ijhtm.20230701.14
AB  - This study examined the Impact of restorative servicescape perceived by casino integrated resort visitors on place attachment and place loyalty, and the effect of place attachment in the relationship between restorative servicescape and place loyalty. Through this research, the aim is to explore ways to effectively create a service environment for casino businesses and to establish efficient place marketing strategies that can provide a differentiated and competitive advantage. First, a preliminary investigation was conducted to examine the concepts and characteristics of the study subjects, and a questionnaire based on these findings was used. To increase the validity of the questionnaire in this study and to select a sample with a high understanding of the concept of casino integrated resorts, face-to-face offline research was conducted targeting employees in the management sector of Paradise City Casino Integrated Resort in Yeongjongdo, Incheon. Among them, visitors who were over 20 years old and had visited overseas casino integrated resorts such as Macao, Philippines, Singapore, Vietnam, and Las Vegas within the past two years were selected as the sample. A total of 410 questionnaires were distributed and collected from July 3, 2020, to August 11, 2020. Out of the 410 collected questionnaires, only 374 valid questionnaires were used, excluding 36 that showed inaccurate or insincere tendencies. Empirical analysis was conducted using SPSS 23.0, AMOS 23.0, structural equation modeling, and Sobel’s Z test. The study results revealed that the restorative servicescape perceived by casino integrated resort visitors significantly influenced both place attachment and place loyalty. Visitors’ place attachment had a positive and significant impact on place loyalty, and place attachment was found to serve as a partial mediator in the relationship between restorative servicescape and place loyalty. Based on the research findings, the academic and practical implications of this study were presented, along with the study’s limitations and suggestions for future research.
VL  - 7
IS  - 1
ER  -

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