The new media marketing has show out a great potential with the rapid development of new media in recent years. As an important kind of new media, microblog has become a good platform for communication and interaction between enterprises and customers. The Xiaomi mobile phone is as an example to investigate the influence of enterprise microblog marketing on customer satisfaction. The attitudes of customers on different enterprise microblog contents are examined by combining experiment and questionnaire survey method. The results show that there is significant difference between the impact of social interaction microblog and task-oriented interaction on customer attitude. Social content is more likely to raise the attention of customers up. However, customers tend to support the product after they read task-oriented contents. Microblog has a significant impact on customer satisfaction, which should be used to build good customer relationships.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 3, Issue 5) |
| DOI | 10.11648/j.ijefm.20150305.34 |
| Page(s) | 611-615 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Microblog Marketing, Social Content, Task-Oriented Content, Customer Satisfaction
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APA Style
Hanxiaoni, Xuwenti. (2015). The Effect of Microblog’s Content on Customer Satisfaction. International Journal of Economics, Finance and Management Sciences, 3(5), 611-615. https://doi.org/10.11648/j.ijefm.20150305.34
ACS Style
Hanxiaoni; Xuwenti. The Effect of Microblog’s Content on Customer Satisfaction. Int. J. Econ. Finance Manag. Sci. 2015, 3(5), 611-615. doi: 10.11648/j.ijefm.20150305.34
AMA Style
Hanxiaoni, Xuwenti. The Effect of Microblog’s Content on Customer Satisfaction. Int J Econ Finance Manag Sci. 2015;3(5):611-615. doi: 10.11648/j.ijefm.20150305.34
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Download@article{10.11648/j.ijefm.20150305.34,
author = {Hanxiaoni and Xuwenti},
title = {The Effect of Microblog’s Content on Customer Satisfaction},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {3},
number = {5},
pages = {611-615},
doi = {10.11648/j.ijefm.20150305.34},
url = {https://doi.org/10.11648/j.ijefm.20150305.34},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20150305.34},
abstract = {The new media marketing has show out a great potential with the rapid development of new media in recent years. As an important kind of new media, microblog has become a good platform for communication and interaction between enterprises and customers. The Xiaomi mobile phone is as an example to investigate the influence of enterprise microblog marketing on customer satisfaction. The attitudes of customers on different enterprise microblog contents are examined by combining experiment and questionnaire survey method. The results show that there is significant difference between the impact of social interaction microblog and task-oriented interaction on customer attitude. Social content is more likely to raise the attention of customers up. However, customers tend to support the product after they read task-oriented contents. Microblog has a significant impact on customer satisfaction, which should be used to build good customer relationships.},
year = {2015}
}
TY - JOUR T1 - The Effect of Microblog’s Content on Customer Satisfaction AU - Hanxiaoni AU - Xuwenti Y1 - 2015/11/12 PY - 2015 N1 - https://doi.org/10.11648/j.ijefm.20150305.34 DO - 10.11648/j.ijefm.20150305.34 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 611 EP - 615 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20150305.34 AB - The new media marketing has show out a great potential with the rapid development of new media in recent years. As an important kind of new media, microblog has become a good platform for communication and interaction between enterprises and customers. The Xiaomi mobile phone is as an example to investigate the influence of enterprise microblog marketing on customer satisfaction. The attitudes of customers on different enterprise microblog contents are examined by combining experiment and questionnaire survey method. The results show that there is significant difference between the impact of social interaction microblog and task-oriented interaction on customer attitude. Social content is more likely to raise the attention of customers up. However, customers tend to support the product after they read task-oriented contents. Microblog has a significant impact on customer satisfaction, which should be used to build good customer relationships. VL - 3 IS - 5 ER -
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